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The AI Search Checklist.

25 practical checks to help your business get found, understood and recommended by ChatGPT, Gemini, Perplexity and Google's AI Overviews. Written for busy business owners, in plain English.

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What's inside

  1. Section 1

    Be easy to understand

    Your homepage says who you are, what you do and where, in the first two sentences, and 4 more checks.

  2. Section 2

    Be worth quoting

    Each key page answers the real questions customers ask, in two or three clear sentences, and 4 more checks.

  3. Section 3

    Be trusted

    You earn fresh Google reviews every month and reply to every one, and 4 more checks.

  4. Section 4

    Be readable by machines

    Your robots.txt does not block AI crawlers such as GPTBot, ClaudeBot and PerplexityBot, and 4 more checks.

  5. Section 5

    Track it

    Ask ChatGPT, Gemini, Perplexity and Google AI Mode the questions your customers ask, and note who they recommend, and 4 more checks.