Training & workshops
Learn to do it yourself. Properly.
Practical, jargon-free training that helps you and your team get more from search, AI and ads. Perfect if you want to build skills in-house, or work alongside us with confidence.
Speak with us todayWorkshops
Pick a topic.
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SEO foundations
For: Business owners and marketing teams
How search really works, what Google looks for and the practical changes you can make to your own website. Leave with a checklist you can use straight away.
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Getting found in AI search
For: Anyone responsible for marketing
How ChatGPT, Gemini, Perplexity and Google AI Mode choose who to recommend, how to check what they say about you, and what to do about it.
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Google Ads in-house
For: Teams running their own ads
Account structure, keywords, bidding, conversion tracking and reporting, so you can run Google Ads confidently and stop wasting budget.
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Google Business Profile and local SEO
For: Local and multi-location businesses
Setting up and getting the most from your Google listing, earning reviews and showing up on Maps in the areas you serve.
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Website content that converts
For: Anyone who writes for the website
Writing pages that rank, answer real questions and turn visitors into enquiries, in your own voice.
However suits you.
Team workshops
Half-day or full-day sessions for your team, in person in North Yorkshire or online, tailored to your business.
1:1 coaching
Regular sessions to build your skills and confidence while you put things into practice.
Group sessions
Workshops for business groups, networks, chambers and events.
Training: questions people ask
Can the training be tailored to our business?
Yes. We'll talk to you beforehand about your goals, your website and your team's experience, then use your own site and accounts as examples wherever we can.
Do you run training in person?
Yes, in person across North Yorkshire and the wider region, or online anywhere in the UK.
Do we need any technical knowledge?
No. Everything is explained in plain English, and we pitch each session at the right level for the people in the room.
How much does training cost?
It depends on the format, length and number of people. Speak with us and we'll put together a clear price for what you need.
Let's get your team up to speed.
Tell us who needs training and what you'd like them to learn, and we'll suggest the right session.
Book a free consultation hello (at) upnrthdigital.com