PPC

Paid ads that pay their way.

Google Ads and Meta campaigns built around enquiries and revenue, not vanity clicks. Tight targeting, sharp ads, proper conversion tracking and honest reporting on what every pound is doing.

Book a free consultation Or start with an audit

Sound familiar?

  • Your ad spend keeps creeping up while the leads stay the same.

  • You're not sure which campaigns, keywords or ads are actually bringing in customers.

  • Your account was set up years ago and has been running on autopilot ever since.

  • Your agency reports on clicks and impressions, never on enquiries or revenue.

If you nodded at any of those, we can help. Here's how.

Clicks are easy. Customers aren't.

It's easy to spend money on ads. It's much harder to spend it well. Broad targeting, missing conversion tracking and set-and-forget campaigns quietly eat budgets every day.

We build campaigns around the actions that matter to your business, track them properly, including phone calls, and keep optimising. You'll always know what you're spending, what it's bringing in and what we're doing next.

What's included

Everything you need for the climb.

  • Account audits

    A thorough review to find wasted spend, missed opportunities and quick wins.

  • Google Ads

    Search, Performance Max, Shopping and YouTube campaigns, structured properly.

  • Meta ads

    Facebook and Instagram campaigns for awareness, leads and sales.

  • Conversion tracking

    GA4, Google Tag Manager, call tracking and offline conversions, set up correctly.

  • Ad copy and creative testing

    Sharp, relevant ads tested continuously to find what works best.

  • Landing page advice

    Making sure the page people land on is as strong as the ad that got them there.

The UpNrth Route

How it works.

Every project follows the UpNrth Route: survey, map, climb, summit. Here's how that looks for PPC.

  1. Waypoint 01

    Audit

    We look at your account, tracking and market to see what's working and what's wasting money.

  2. Waypoint 02

    Build

    Campaigns restructured or built from scratch, with tracking you can trust.

  3. Waypoint 03

    Optimise

    Bids, keywords, audiences and ads refined every week based on real results.

  4. Waypoint 04

    Report

    Clear reporting on cost per lead, return on ad spend and what comes next.

Let's talk PPC.

Get a free review No hard sell. Honest advice within two working days.

PPC: questions people ask

How much does PPC management cost?

Management starts from £250 a month, which covers half a day of focused work, with your ad spend paid directly to Google or Meta on top. Most businesses need a little more than that to start with, so after a free chat we'll recommend the right amount of time for your goals and give you a clear monthly price.

How much should I spend on Google Ads?

It depends on your market, competition and goals. We'll look at search demand and likely costs per click in your sector, then recommend a sensible starting budget and scale up as results prove themselves.

How quickly will I see results from PPC?

Paid ads can start bringing traffic almost straight away. The first few weeks are about gathering data and tightening things up, so performance usually improves as campaigns learn and we optimise.

Can you take over my existing Google Ads account?

Yes. We start with a thorough audit to find wasted spend and quick wins, then improve performance without throwing away the history in your account.

Do you track phone calls as well as form enquiries?

Yes. We set up call tracking and record calls as conversions where it makes sense, so you can see the true cost of every lead, not just the ones that come through a form.

Put t'kettle on.

Tell us what you're working on and we'll come back with honest thoughts over a brew, real or virtual. No hard sell, promise.

Book a free consultation hello (at) upnrthdigital.com