Social
Social that builds a following and fills the diary.
We plan, create and run social media that sounds like you, looks like you and brings in actual business. Organic content, community management and paid social, all joined up with your website and search, and reported on in plain English.
Sound familiar?
You post when you remember, and it shows.
Lots of likes, very little business.
Your feeds don't look or sound like the rest of your brand.
You've boosted a few posts and have no idea whether it worked.
If you nodded at any of those, we can help. Here's how.
Posting isn't a strategy.
Most businesses know they should be on social, so they post when they get a spare minute. The result is patchy feeds, mixed messages and very little to show for the effort.
We start with who you want to reach and what you want them to do, then pick the right platforms and build a content rhythm you can keep up. Every post has a job, whether that's building trust, showing your work or getting someone to get in touch, and we measure it against the results that matter.
What's included
Everything you need for the climb.
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Social strategy
The right platforms, audiences, content pillars and goals for your business, written down and agreed.
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Content creation
Posts, carousels, short-form video and captions in your brand voice, planned in a monthly calendar.
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Scheduling and community
Consistent posting, plus replies to comments and messages so nobody is left hanging.
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Paid social
Meta, LinkedIn and TikTok campaigns targeted at the people most likely to buy.
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Profile optimisation
Bios, highlights, links and branding tidied up so every profile does its job.
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Reporting that means something
Monthly reporting on reach, engagement and, most importantly, the enquiries and sales social brings in.
The UpNrth Route
How it works.
Every project follows the UpNrth Route: survey, map, climb, summit. Here's how that looks for social.
- Waypoint 01
Listen
We look at your audience, your competitors and what you have already tried.
- Waypoint 02
Plan
A clear strategy and a content calendar, agreed with you before anything goes out.
- Waypoint 03
Create and post
Content made, scheduled and managed, with you approving as much or as little as you like.
- Waypoint 04
Learn and grow
We double down on what works, drop what does not and report on it every month.
Let's talk Social.
Social: questions people ask
Which social media platforms should my business be on?
Wherever your customers actually spend their time, which is rarely everywhere. For many B2B businesses that means LinkedIn; for local and consumer brands it's often Instagram, Facebook or TikTok. We'll recommend a focused mix rather than spreading you thin.
Do you create the content or do we?
Either works. We can create everything, work from photos and clips you send us, or help your team produce content with templates and guidance. Most clients go for a mix.
How often should we post?
Consistency beats volume. We'll agree a rhythm that suits your platforms and resources, usually a few quality posts a week, and stick to it.
Can social media really bring in leads?
Yes, when it is set up for it. Clear calls to action, proper tracking and a joined-up paid social strategy turn attention into enquiries, and we report on exactly that.
Put t'kettle on.
Tell us what you're working on and we'll come back with honest thoughts over a brew, real or virtual. No hard sell, promise.
Book a free consultation hello (at) upnrthdigital.com