Trades and home services
More of the right jobs, from the right postcodes.
We help plumbers, electricians, builders, roofers, joiners, landscapers and other trades win more of the local jobs they actually want. That means showing up when someone nearby searches for help, looking trustworthy at a glance and making it easy to call. Fewer tyre-kickers, more work you can price properly.
Who we work with
- Plumbers and heating engineers
- Electricians
- Builders and joiners
- Roofers
- Landscapers and gardeners
- Cleaners and other home services
Sound familiar?
The problems we solve.
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Lead sites eat your margin
Paying per lead on directory and quote sites adds up, and you're often competing with five others on price. Your own website and Google listing should be bringing you jobs directly.
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Showing up in the right area
You want jobs within a sensible drive, not across the county. Local SEO, a well-set-up Google Business Profile and tightly targeted ads keep enquiries in your patch.
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Trust is everything
People are letting you into their home. Reviews, photos of real jobs, accreditations and a professional website all decide whether they call you or the next name on the list.
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No time for marketing
You're on the tools all day. We keep things simple, handle the marketing for you and report in plain English, so you know what's working without wading through jargon.
How we help
Joined-up marketing that brings in work.
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Local SEO and Google Maps
Rank in the map pack and organic results for "[your trade] near me" and the towns you cover, with service-area pages that actually say something useful.
More about SEO -
Google Ads with call tracking
Ads that only run in your service area and at the times you can take work, with call tracking so you know exactly what each job costs.
More about PPC -
Websites that get the phone ringing
Fast, mobile-first sites with your number one tap away, real job photos, reviews and clear service areas.
More about Web Design -
AI search visibility
More people ask AI tools to recommend a local tradesperson. Clear, consistent business details and strong reviews help you be the name it suggests.
More about AI-Powered Search
What good looks like
A quick health check.
How many of these can you tick off? Anything missing is where we'd start.
- A Google Business Profile with the right categories, service areas, photos of real jobs and regular updates
- Click-to-call on every page and a quick, simple enquiry form
- A page for each service you want more of, and for the main towns you cover
- A steady stream of fresh Google reviews, with a reply to every one
- Accreditations, guarantees and insurance details clearly displayed
- Consistent name, address and phone number across directories and trade bodies
- Call tracking so you know which calls came from which channel
- Ads that pause outside working hours and stay inside your patch
Why it matters
- 68%
of consumers will only use a local business with four stars or more.
Source: BrightLocal 2026 - 47%
won't use a business with fewer than 20 reviews.
Source: BrightLocal 2026 - 63%
of people who use AI tools trust their business recommendations.
Source: BrightLocal 2026
More numbers in our SEO and AI search statistics.
Trades: questions people ask
How do I get more local jobs from Google?
Start with your Google Business Profile: the right categories, accurate service areas, real job photos and a steady flow of reviews. Then make sure your website has a clear page for each service and main area you cover, with your number easy to tap. Google Ads can fill the gaps while SEO builds.
Is Google Ads worth it for tradespeople?
It can be, if it is set up tightly: only your service area, only the jobs you want, only when you can take calls, and with call tracking so you know the real cost per job. Badly set up, it burns money fast, which is why we start with an audit.
Should I stop paying for lead generation sites?
Not overnight. We'd build up your own website and Google listing first, then compare the cost per job from each source. Most trades find they can rely on lead sites less once their own channels are working.
How much does it cost?
Monthly plans start from £250 a month, which covers half a day of work. Websites are quoted individually. After a free chat we'll recommend what makes sense for the size of your business.
Put t'kettle on.
Tell us what you're working on and we'll come back with honest thoughts over a brew, real or virtual. No hard sell, promise.
Book a free consultation hello (at) upnrthdigital.com